Mukesh ties up with UK firm for chicken restaurant chain

Mumbai: Mukesh Ambanicontrolled Reliance Industries plans to run an exclusive chicken restaurant 

chain in India in partnership with a UK-based company as he seeks a bite of the quick service restaurant (QSR) pie, which is pegged to grow at 30% per annum. Given that Ambani is a strict vegetarian, it is a clear sign that business decisions can be separated from an individual's dietary and lifestyle choices. 
    The chain, to be called 'Chicken came First' (CCF) will directly compete with KFC (Kentucky Fried Chicken), the world's most popular chicken restaurant chain. 
    RIL has picked up a 45% equity stake in Two Sisters Foods India (TSFI), which belongs to 2 Sisters Food Group (2SFG). 2SFG, the third largest food company in the UK, supplies poultry, red meat, fish, and bakery and chilled/ frozen products to the retail, food service and food manufacturing sectors. 
    RIL has picked up the stake through Reliance Retail for an undisclosed sum. The balance 55% is held by 2 Sisters Food Group, founded by British businessman Ranjit Singh Boparan.